Writing the About Page for Your Photography Website

A photography about page should help a client decide whether you are the right person to hire. Lead with who you photograph and what working with you is like, then add a few personal details that build trust, and finish with a clear way to get in touch. It is less about your life story than about their experience.

What clients look for

Visitors on your about page are usually close to deciding. They have seen your work and now want to know who is behind it.

They are looking for answers to a few questions:

• Who will actually photograph my event?
• Do they work with people like me?
• What will it be like to work with them?
• Are they professional and reliable?
• How do I get in touch?

Photographers sometimes write about gear, awards and training. A small amount is fine, but clients rarely hire for those. They hire because they feel at ease and trust you with a day that matters.

Structure

A simple order works well.

1. A clear opening line. Who you are, what you photograph and where. For example: "I'm a wedding and portrait photographer based in the north of the region, shooting relaxed, documentary-style photos."
2. What you believe in or how you work. A few sentences on your approach: how you direct, how you handle nerves, what you want clients to feel.
3. What clients can expect. Your process in brief: a call before the booking, planning, the day, delivery within a stated time.
4. A little about you. One short paragraph: where you grew up or live, what you do when not shooting, a detail that makes you memorable.
5. Proof. A line or two of trust signals: kind words from past clients (real ones), associations, places you have shot.
6. A call to action. A button or link to your inquiry form.

Keep headings simple and break up text. Short paragraphs read better on a phone.

Tone

Write the way you speak to clients. Warm, plain and specific.

• Use "I" if you are solo. Use "we" if it is a team.
• Avoid corporate phrases and big claims. Say what you do, not that you are the best.
• Prefer concrete details over adjectives: "I arrive early to check the light" rather than "I am very keen".
• Show some personality but stay on topic. A dog, a hobby or a favourite coffee order can be charming in one sentence.
• Match your brand. A fine-art studio may be quieter than a lively family photographer.

Read the page aloud. If it sounds like a brochure, rewrite it. Ask a friend or a past client to read it and tell you what they remember afterwards.

Be honest. Do not claim experience or awards you do not have. Clients can check.

Photos

Use photos on the page, and use them well.

• A clear portrait of you, ideally smiling and at ease. Clients should recognise you at the door.
• One or two images of you at work, which show how you interact with people.
• Optionally, a photo with your team or family if that is part of the brand.
• Keep file sizes small so the page loads fast. See speeding up a photography website for tips.
• Add alt text that describes the picture.

If you hate being photographed, you are in good company. Ask a fellow photographer to swap sessions, or set up a short session with a friend holding the camera. Update the picture every year or two so it looks like you.

Examples

These are sample paragraphs. Replace the details with your own.

Wedding photographer:

I photograph weddings the way they happen: quietly, with plenty of time for the people you love. Before the day I'll ask about your family, your timeline and the moments you can't miss, so on the day you can forget the camera. You'll receive your gallery within eight weeks, and I'm always a message away in between.

Family and newborn:

I photograph families at home and outdoors, with children who are allowed to be children. Sessions are short, unhurried and low pressure. Many parents tell me they came expecting to feel awkward and ended up laughing. That's the aim.

Corporate and headshots:

We photograph teams and leaders for websites, press and recruiting. We come to your office, set up in a corner and run a session in fifteen minutes per person. Files are retouched and delivered in a day.

Finish each with a link: "Tell me about your day" or "Check availability", leading to your inquiry form.

Connecting it to enquiries

The about page should lead somewhere. A contact path that is short and clear works best: a form with name, date, event type and budget range, a note on when you reply, and nothing more. If you use ClickBook, leads from your website form land in a list with date, venue, budget, owner and a tracked reply time, so you can follow up fast. Look at the demo to see it.

Keep your about page consistent with the rest of your presence: your local SEO details, your marketing calendar and your numbers, which you can track with a studio budget template.

Mistakes to avoid

• Writing only about yourself and not about the client.
• Listing gear and training with no personality.
• Using an old or poor-quality photo.
• Forgetting a call to action.
• Making claims you cannot support.

Frequently asked questions

How long should a photography about page be?

Usually 250 to 500 words, plus a photo or two. Long enough to be human and specific, short enough to read in a minute or two.

Should I write in first or third person?

First person is warmer and more common for solo photographers. Studios with several photographers may use "we" for the team.

What photo should I use?

A clear, friendly photo of you, ideally at work or relaxed. Clients want to see who will be at their event.

Should I include prices on the about page?

No. Keep prices for the services or pricing page, and use the about page to build trust and point to enquiry.